Infusing culture in every cup

7 Leaves - An OC Favorite

7 Leaves Cafe, a beloved SoCal tea and coffee chain, partnered with us to connect more deeply with their Hispanic audience through intentional storytelling and seasonal content. We developed culturally relevant campaigns, from introducing a new holiday drink to launching a Valentine’s Day “goodness” campaign, paired with influencer partnerships and bite-sized videos that felt true to the brand and the community it serves.

How we worked together:

• Concepted and created total market social media video interviews titled “3 Days of Love” 

• Concepted and created a Dia De Los Muertos influencer video activation

• Led the collaboration with an influencer for a grand opening video activation

• Led Latinx and total marketing influencer collaborations for new and seasonal drinks